Amber, would play on the shooting public a number of times. It was a marketing ploy Ruger and his close, tweedy friend and editor, John T. Spread across the cover of the 1978 Gun Digest were three images of a slim, trim, Ruger Red Label, engraved with gold inlays by Alvin White with a serial number of 81. The report was a bit optimistic, and for the next four years, rumors flew around the shooting world as to what the new O/U would look like and what its price might be. reported work had begun on an O/U shotgun and a limited number would be available for sale in 1974.
In a brief note in the 1973 Annual Report, Bill Ruger, Sr.
